How true! Numbers, financial reports, ratios and trends are how the story of a business is told. Told to the bank, to the investors and to the owner. The storyline features the businesses successes and opportunities.

Remember as a kid how much you loved having an adult read you your favorite story? All they had to do was to offer to read to you and you’d run off to grab your favorite book. You’d zip back clutching your book, ready to jump onto their lap to hear your favorite story and its familiar words.

What’s your level of enthusiasm for the story your business’s books tell? What are they saying about the business, its profitability and how to plan for future growth? Are you confident in your ability to read the story and how you should react?

Fall in love with the story of your business. The best part is that you get to write your own ending.

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